Tap Into Better Email Outreach

Nov 18, 2020

Inline takes your recruiting efforts online because that’s where the providers are. In addition to search and social, our strategists rely on email outreach to get you access to quality candidates. 

Why is email outreach so essential to marketing plans? Because it’s one of the most powerful tools you’ll have to reach the right people with the right information. But, because email is an often misunderstood and misused tactic, we wanted to share more about how we help our clients leverage it. 

First off, you need the right recipients. That’s why we curate a vetted pipeline so that the emails land in the right inboxes. Great content won’t mean anything if it’s not being sent to interested, qualified providers. 

Next, it’s all about what’s in the email. Job-seekers want to know about the jobs. So, we don’t give them the runaround or try to bait and switch them. We sell them on you and on the job details. It might seem like a given, but it’s something a lot of firms aren’t doing. 

Then, there’s design. You need to have a recognizable and consistent visual brand, which is why we help to standardize yours. And, with more people using their smartphones during their job search, we make sure you’re mobile-friendly. 

Obviously, everyone’s inboxes are flooded with information every hour. But this doesn’t mean people are ignoring emails. It means that emails need to be more valuable than ever before to break through the clutter. And, for candidates who check their email in the hopes that the right job will be posted, we want to make great use of that first impression as well as the follow-through.