Nov 29, 2022
Healthcare recruiters spend a lot of time calling candidates. Whether they applied directly to a job or you’re making cold calls, recruiters rely heavily on their phones to fill job openings. However, you may have noticed recently that candidates simply aren’t picking up the phone. The problem might not be as simple as providers not wanting to answer a call.
In recent years, cell phone carriers have cracked down on spam calls. New features automatically screen calls deemed “suspicious” or “unwanted.” While we all appreciate receiving fewer calls from robots, this feature has added a hurdle to the race to find healthcare providers. So what’s happening and how can you overcome it?
How Do Cell Carriers Screen Calls?
In 2019, a new law expanded the power of the Federal Communications Commission to protect consumers from robocalls. Thus, phone carriers are now required to screen spam calls, at no charge, to prevent large numbers of unwanted calls coming through.
There’s two main triggers that can mark a number as spam:
- A customer flagged your number as spam when you tried calling
- Your number makes frequent calls each day
Although you call providers with good intentions, you never know when someone may mark your call as spam. You may have accidentally called a retired physician who’s tired of calls from recruiters. If they mark you as spam out of frustration, it can hurt your reputation with cell carriers.
In regard to call volume, using one phone number to make calls all day can trigger a spam warning as well. The rule of thumb is to make less than 100 calls a day. Between regular work calls and calling candidates, it’s possible you’ve been marked as spam.
How to Break Through and Connect with Providers
First, consider other communication options. SMS and email can help you get in touch with candidates. Through these avenues, you can provide a link to schedule a call, thus increasing your chances of actually speaking with providers on the phone.
Second, be aware of your phone number’s status. Ensure your number is properly registered with CNAM and carriers so they know your calls aren’t spam. You can also monitor your number’s status so you’re aware if you’ve been flagged.
Last, consider which third party recruiting services you use. If you’re partnered with a recruiting firm that doesn’t utilize multiple communication channels, you may be wasting your money. Does your recruiting firm have a positive relationship with candidates? Does it utilize paid marketing, SMS, and email marketing to reach as many candidates as possible? Not only are these important components of any recruiting strategy, they’re also the best way to overcome spam limitations.
At Inline, candidates prefer working with us thanks to our transparent, candidate-focused recruiting process. Combined with multi-channel marketing, we connect healthcare facilities with top talent while maintaining a positive reputation in the industry. Learn more about our fully transparent recruitment process here.